Google Ads for businesses spending £3k–£15k a month

Your Google Ads should be a line on the P&L you understand, not one you tolerate.

I'm Craig, a paid search specialist with 15 years running Google Ads for ecommerce and lead-generation businesses. I work directly with a small number of clients, do the work myself, and start every relationship with a scored audit so you know what you're buying before you buy it.

How working with me goes

No discovery calls that turn into pitches. The audit is the discovery, and you keep it whether or not we work together.

The audit

£495 + VAT. Up to 200 checks across 17 areas, a wasted-spend figure for the last 90 days, the top ten fixes and a 90-day plan, all walked through on a 30-minute call. Money back if I find under £495 of waste.

The decision

Implement the plan yourself, hand it to your current team, or ask me to do it. No pressure either way; the audit already paid for itself.

The retainer

If we work together, the £495 comes off your first month. Ongoing management is a fixed monthly fee, with me on the account, not a junior.

What I do

Paid Search Audit

The front door. A scored, evidence-backed review of your Google Ads account with a plan you can act on immediately. Five working days from access.

£495 + VAT

Google Ads management

Search, Shopping and Performance Max, run monthly against a target you and I agree on. Conversion tracking fixed first, because bidding is only as good as the data it learns from.

Microsoft Ads

Usually 10–15% extra volume at a lower cost per conversion, mirrored from what already works in Google. Added to any retainer or run on its own.

How I work

You get me, not a team.

Every account I run, I run personally. That's why I keep the client list short.

Tracking before tactics.

I won't optimise towards numbers I don't trust. If your conversion data is wrong, fixing it is job one.

Fixed fees, no percentage of spend.

My fee doesn't go up when your budget does, so I've no reason to recommend spending more.

Your account, your data.

Everything lives in your Google Ads account. If we part ways, you keep all of it.

Who's behind it

Craig Murphy, Torus Digital Marketing

Fifteen years in paid search, across ecommerce, lead generation and the competitive gaming sector, managing millions in monthly spend along the way. I set up Torus Digital Marketing to work directly with businesses that spend enough for Google Ads to matter but not enough to get a big agency's attention. Based in Lancashire, working with clients across the UK.

Get in touch

If you want to start with the audit, the quickest route is the audit page. For anything else, use the form or book a 15-minute call and I'll come back to you within one working day.

Book a 15-minute call
craig@torusdigitalmarketing.co.uk

Start with the audit. Keep the plan either way.

£495 Paid Search Audit