Pricing
Flat monthly fees set by your ad spend, never a percentage of it. Set your spend, tick what you need, and the number updates. Every relationship starts with the £495 audit, which comes off your first month.
The same person does the work at every tier. What changes with spend is the volume of it.
Microsoft Ads management is included from Growth upwards. Shopping feed management is included at Scale. Three-month initial term, then rolling monthly with 30 days' notice. You own the account and everything in it.
Things you might need once. Priced up front, delivered by me, yours to keep.
Up to 200 checks scored and evidenced, wasted spend itemised, a written summary and a 30-minute walkthrough. Money-back guarantee if I find under £495 of zero-conversion spend in your last 90 days. Full details.
GTM, GA4 and Google Ads tags for forms and calls, enhanced conversions, consent mode, tested end to end.
Purchase, add-to-cart and checkout events with dynamic values, Shopify or GA4 integration, enhanced conversions, deduplication.
Asset groups by intent, audience signals and search themes, brand exclusions, listing groups and the guardrails that keep PMax off your brand.
An existing account rebuilt: campaign and ad group structure, keywords and match types, new ads and assets, negatives, tracking checked.
From nothing to ready-to-launch: structure, keywords, ads, assets, audiences, negatives and the full conversion tracking build.
Your Google campaigns imported, cleaned for Bing's audience, tracking set up and live. Free from Growth upwards.
Diagnosis of a suspended or policy-limited account and the appeal drafted and submitted. I'll be honest about the odds before you pay; no outcome is guaranteed.
Because then I'd earn more every time I told you to spend more, and you'd never know whether the advice was for you or for me. A flat fee means the only reason I'll suggest more budget is that the numbers support it.
Below that, the management fee is a large share of your total budget and the account won't generate enough data to optimise properly. If you're spending less, book a call anyway: there's usually something worth doing, whether that's the audit, a one-off build or a lighter arrangement, and I'll tell you which honestly.
The audit's action plan becomes the work. First fortnight fixes go in immediately, structural changes by day 30, and the growth work from day 60. You'll have seen the plan before you pay a penny of the retainer.
Month one is structural work that only pays back in months two and three. After that it's rolling monthly with 30 days' notice, and I keep the account by earning it.
No. Google Ads, Microsoft Ads and Shopping feeds, done properly. If you need the rest, I'll point you at people I trust.
Me. There's no account manager between you and the person in the account, and no juniors learning on your budget.
£495, scored across up to 200 checks, credited against your first month. If it finds under £495 of wasted spend, you get your money back.
Order the audit Book a 15-minute call