For businesses spending £3k–£15k a month on Google Ads

Find out exactly where your Google Ads budget is leaking, and what to do about it.

A scored audit of your account, up to 200 checks across 17 areas, delivered as a working document with a prioritised 90-day plan. No sales pitch and no vague "opportunities". A list of what's wrong, what it's costing you, and the fix for each.

Request my audit Pay now If I can't find at least £495 of wasted spend in your last 90 days, you don't pay. Read-only access is all we need.

This is for you if…

You're spending real money and can't say what it's returning.

Conversions are tracked, sort of, but nobody trusts the numbers enough to bid on them.

Your account is run in-house or by a generalist agency.

It's ticking over, but you suspect it's on autopilot. Performance Max doing whatever it likes, and no one in the search terms report.

You're about to change something big.

New agency, new site, new budget. You want an honest baseline before you commit.

Not for you if you spend under £2k a month. The fixes rarely pay back the fee at that level. Get in touch anyway and I'll point you at the free stuff.

What's in the audit

  • A scored checklist of up to 200 checksStructure, tracking, bidding, keywords and match types, ad copy and assets, Performance Max, budget pacing and wasted spend. Lead-generation accounts run to around 150 checks; ecommerce accounts add Merchant Center, feed quality and Shopping structure and run to around 200. Every check is marked pass, fail or not applicable, with evidence, and anything not applicable drops out of your score.
  • A wasted-spend figureHow much of the last 90 days went to search terms, placements and audiences that never converted. In pounds, not percentages.
  • The top ten fixes, ranked by impactWhat to change first, what it should do, and how hard it is.
  • A 90-day action planSequenced so quick wins land in the first fortnight and structural changes follow.
  • A 30-minute walkthrough callI go through the findings with you and answer anything. Book it as soon as the audit lands.
  • Everything as a Google Sheet plus a written summaryYours to keep, hand to your team, or give to whoever you work with next.
CheckResultEvidence
Primary conversion actions only include real outcomesFailPage views and "Contact" clicks set as primary
Enhanced conversions enabledFailNot configured on any action
Brand excluded from Performance MaxFailNo brand exclusion list applied
Negative keyword lists applied at campaign levelFailOne list, 14 terms, not applied to 3 of 5 campaigns
Ad strength Good or better on all RSAsPass11 of 11 RSAs
Location option set to presence, not interestPassAll campaigns
Product titles front-load the search termN/ANo Shopping campaigns
Budget-limited campaigns with positive returnFail2 campaigns limited by budget, both above target ROAS

How it works

Enquire or pay

Fill in the short form and I'll reply within one working day to confirm fit and send a VAT invoice with a pay button. Already sure? Pay online now and skip the wait.

Give read-only access

You add me as a read-only user in Google Ads, and Merchant Center or GA4 if relevant. Two minutes, with instructions from me. I can't change anything.

I audit

Five working days. I pull the data myself, so you don't need to export anything.

Walkthrough

You get the sheet and summary, book your 30-minute call, and we go through it together.

Why not a free audit?

Free audits are sales documents. They find just enough wrong to justify a proposal and skip anything that doesn't lead to a retainer.

Charging for it changes what you get. I spend the time properly, usually six to eight hours, and I have no reason to soften a finding or inflate one. If your account is in good shape, the audit says so, and you get your money back.

And if you decide to work with me afterwards, the £495 comes off your first month. It costs nothing if we end up working together, and it's cheap insurance if we don't.

Who's doing the audit

Craig Murphy, Torus Digital Marketing

I'm Craig. I've spent 15 years running Google Ads accounts for ecommerce and lead-generation businesses, managing millions in monthly spend across a broad range of industries. I do the work myself. There's no junior running your audit off a template.

15 yearsrunning paid search accounts, from start-ups to brands spending six figures a month
17areas audited, from conversion tracking through to governance, with up to 200 individual checks
5 daysfrom access granted to audit delivered, with the walkthrough call booked straight after

Questions

Do I need to give you full access to my account?

No. Read-only is all I need. You can remove me the moment the audit is delivered.

What if my agency won't give me access?

You own the account, so you can add users yourself. If you don't have admin access to your own Google Ads account, that's finding number one, and we should talk regardless.

Does the audit cover Microsoft Ads, Meta or Shopping?

Google Ads is the core, including Performance Max and Shopping. If you run Microsoft Ads I'll include a summary review at no extra cost. Meta isn't included.

How is this different from Google's own recommendations tab?

Google's recommendations optimise for Google's revenue. Roughly a third are worth applying; the rest increase spend. Part of the audit is telling you which is which.

What happens after the walkthrough?

Nothing, unless you want it to. You'll have the plan and can implement it yourself, hand it to your team, or ask me to do it. If we work together, the £495 is credited against month one.

How does the money-back guarantee work?

If the audit doesn't identify at least £495 of wasted spend in your account over the previous 90 days, I refund the fee in full. Wasted spend means money that went to search terms, placements or audiences which delivered no conversions in that period, and every pound of it is itemised in your sheet so you can check it yourself. No forms, no argument.

How quickly can you start?

Usually within a week of enquiry, depending on how quickly access is set up.

Request your audit

Fill this in and I'll come back to you within one working day to confirm fit, answer questions and send the invoice. Payment is due before the audit starts, by card or bank transfer; the walkthrough call is booked once it's delivered.

Already decided? Pay £495 + VAT now and I'll be in touch to arrange access.
Prefer to talk first? Book a free 15-minute call.

You'll hear from Craig within one working day.

£495. Five working days. Every pound of waste, named, or your money back.

Request my audit