Microsoft Ads

The 10–15% you're leaving to whoever's still bidding on Bing.

Microsoft Ads reaches the searchers Google doesn't: Bing, Yahoo, DuckDuckGo, Edge's default search and the Windows start menu. Older, wealthier, and less contested. Most of my clients see a lower cost per conversion than Google, on volume they weren't getting at all.

Start with the £495 audit Book a 15-minute call

What's included

  • Import and clean-upYour winning Google campaigns imported, then adjusted for how Microsoft's audience behaves: bids, match types, negatives and the settings Google Import gets wrong by default.
  • UET tracking and conversion goalsMicrosoft's tag set up properly, conversions defined to match Google's, so the two platforms report on the same thing.
  • Shopping via Merchant CenterYour product feed connected to Microsoft Merchant Center with the same title and category work already done for Google.
  • Ongoing managementReviewed with the same rhythm as your Google account: search terms weekly, bids and pacing weekly, reported monthly on the same page as Google so you see the blended picture.
  • Copilot and LinkedIn targetingWhere they fit: Microsoft's AI placements and LinkedIn profile targeting for B2B accounts, tested rather than assumed.

Who it's for

Anyone whose Google account is already working. If Google isn't converting, Microsoft won't fix that; the audit will tell you which situation you're in.

How the fee works

A one-off setup fee, then a modest monthly addition to a Google Ads retainer, or a standalone fee if I'm not running your Google account. Agreed once I've seen the account.

Already a client?

Ask me. Adding Microsoft is the one upsell I'll actively suggest, because it's the one that reliably pays for itself.

How it starts

Not a client yet? The audit covers Microsoft Ads as a summary review at no extra cost if you're running it, and tells you whether it's worth adding if you're not.

Audit

£495 + VAT. Google Ads scored in full, Microsoft reviewed alongside, with a view on whether the volume is there for your sector.

Setup

Import, UET, conversion goals and Shopping feed, usually live within two weeks of access.

Run

Managed alongside Google and reported together, so you see one blended cost per conversion rather than two.

Start with the audit. It'll tell you if Microsoft is worth it.

£495 Paid Search Audit